Case Study · GoodyCo
Prep'd
An intuitive marketplace delivering meals you've seen but never tried
Client
GoodyCo
Services
- Design
Year
2021

Overview
A cloud kitchen connecting influencer chefs with customers
Prep’d is the first Saudi marketplace that brings foodie influencers and their customers together through direct food delivery. The dishes offered on the app are curated by foodie influencers and meticulously prepared by Prep’d to deliver the highest quality meals to their followers. These are meals you’ve seen but never had the chance to try before! Follow your favorite foodie influencers, browse their dishes and products, place an order, and wait for it to be delivered.

A quick peek at the visual identity
User Flows
Consumers
This user flow was created to identify possible blockers that a customer might come across when using the application. Therefore, helping in improving the application's overall user experience.

Every screen a cosumer can possibly reach
User Flows
Chefs
This user flow was created to identify possible blockers that an influencer might come across when using the application. Therefore, helping in improving the application's overall user experience.

Every screen a chef can possibly reach

Initial concept
Finale
Culmination of a lengthy design process
Once the user flows are finalised and the wireframes are made, a long list of UX interviews are setup. With careful iterations, each user experience is refined to perfection.

Onboarding experience

A complete UX


